Case Study:
E.D.G.E. Business Consulting

How a Website Refresh Solved Critical Form Issues and Helped a Business Consultant Shine Online

Case Study: EDGE Business Consulting. How web design and development saved lost leads

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The Challenge: A Website That Didn’t Deliver

Debra Cadrain, founder of E.D.G.E. Business Consulting, has over 25 years of experience in the dance industry and a deep understanding of the challenges studio owners face. But her website wasn’t pulling its weight:

  • The contact form was unreliable. Inquiries weren’t reaching her inbox, meaning potential clients were slipping through the cracks.
  • The design felt dated and didn’t reflect the level of professionalism she brings to her consulting.
  • Without a dependable way to capture leads, her site risked costing her opportunities instead of creating them.

For a consultant whose work is all about clarity and confidence, this was frustrating and unsustainable.

Here’s exactly how we solved the problem and set E.D.G.E. up for reliable growth

Our Solution: Reliable, Modern, and Built for Growth

Tieulie Digital stepped in to redesign, rebuild, and host a website that matched Debra’s expertise while ensuring that no lead would ever get lost again.

EDGE Business Consulting Footer and Contact form, Email Deliverability, Website Hosting and Maintenance by Tieulie Digital
Website Refresh & Redesign

Website Refresh & Redesign

A clean, modern layout that highlights EDGE Business Consultings experience and makes it easy for visitors to understand their services and process.

Email Deliverability

Email Deliverability Fixed

We configured professional email deliverability, ensuring that every form submission now lands safely in her inbox without being lost or flagged.

Lightweight CRM

Backup CRM Safety Net

To provide complete peace of mind, we integrated a lightweight CRM that captures every inquiry. Even if email fails, her leads are safe and trackable.

Website Hosting & Support

Hosting & Care Plan

Her site now runs on secure, optimized hosting with monthly updates and monitoring. So she can focus on clients instead of tech headaches.

The Results: Confidence Restored & Leads Secured

In just weeks, Debra went from worrying about lost opportunities to having a site she can trust.

  • 100% reliable contact forms thanks to SMTP2GO deliverability.
  • Automatic backup logging in her CRM ensures no messages slip away.
  • Professional online presence that reflects her expertise and builds trust with dance studio owners.
  • Secure hosting + ongoing care means her site is fast, safe, and always up to date.

Debra now has a website that works as hard as she does; Building credibility and capturing leads without stress.

EDGE Business Consulting Logo

Got Questions?
We’ve Got Answers

Most small business owners we talk to have the same concerns, here are clear answers so you can move forward with confidence.

The original site didn’t have proper email deliverability settings. Without SMTP configuration, form submissions often got flagged as spam or dropped.

We set up professional email deliverability with SMTP2GO and added a backup CRM system that automatically logs every inquiry so no leads are ever lost.

Yes. Reliable contact forms are critical for every business website. We diagnose deliverability problems, set up SMTP, and add backups if needed.

Not always. But in Debra’s case, moving to our optimized hosting provided better speed, security, and monitoring, making the site reliable long-term. Our hosting also includes monthly edits and support calls so you aren’t surprised by a bill everytime you need help.

Want a site that actually matches your expertise?

Let’s talk about your refresh

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